Kinky-Curly™ was founded by Shelley Davis who learned the value of herbs and plant based ingredients while traveling to her homeland St. Vincent and the Grenadines one summer. After losing her cosmetic case and not being able to find any of her usual hair products at the town store on the small island, she turned to a local who cooked up some roots and mixed in some aloe to wash and style her hair.

The results surpassed any product that she had ever used. When she returned to the United States, she noticed her curly hair was stronger and shinier than ever before. Everyone told her how beautiful it looked and kept asking what she had used. Fueled by a passion for healthy hair and realizing that products containing alcohol, petroleum, and mineral oil actually did more harm than good, she shared the island recipes with family, friends and co-workers. 

She also researched natural ingredients in order to create an elegant formula out of the juices and berries that were applied to her hair back in the West Indies. Combining this newfound knowledge with her degree in marketing from Syracuse University, she was able to create Kinky-Curly™.