Boucleme understands the needs of curly hair and the difficulties managing it on a daily basis. Curly hair is drier and more fragile than other hair types. It requires nourishing and penetrating ingredients to help hydrate and strengthen the cuticle from the inside out.

Boucleme products are packed with high performance actives that restore moisture and life to dry lackluster hair. The simple 3 step system cleanse, condition, define will give you beautiful, shiny and nourished curls. As nature intended.

Bouclème cares passionately about curly hair and the planet we inhabit. They believe in sustainability and farmers being paid fairly – they use fair trade ingredients wherever possible. They endeavor to protect and safe guard our environment. All of their packaging can be recycled and product ingredients are biodegradable, making Bouclème safe for the environment as well as safe for your body. They believe in the power of nature and are committed to seeking out naturally derived ingredients proven to deliver great results.

Bouclème products do not contain chemical nasties.  Their eco certified preservative is used in the minimum amount possible. It protects the carefully selected ingredients from developing harmful mould and bacteria, prolonging product shelf life.

Their products are never  tested on animals, only ever on real curls, . Some of their products are 100% vegan.